Jerrod was trying to figure out how to convey a storyline in his breakthrough "Lover, Lover" video -- not an easy task, considering there isn't much of a plot to begin with. Plus, it's a breakup tune with an upbeat, happy melody and repetitive lyrics. He also didn't want to look like a bad guy, even though the video does show him giving away all of his ex-girlfriend's stuff when she's not home. Finally, he was sold on a small solution.
Click HERE for the full article.